Automatic Content Generation

The auto text summarisation solution would scan documents, analyse content, find clusters of information and figure out meaning from these clusters before preparing an article, Mr Srini Koppolu, who joined Chairman of the start-up, SETU Software Systems, after quitting Microsoft India Development Centre as Managing Director, said.

The auto text summarisation solution would scan documents, analyse content, find clusters of information and figure out meaning from these clusters before preparing an article, Mr Srini Koppolu, who joined Chairman of the start-up, SETU Software Systems, after quitting Microsoft India Development Centre as Managing Director, said. “The automatic content generation solution has applications in education, healthcare and media industries,” Mr Srini, who also invested in this firm, said. There can be two variants of articles – abstractive one that gives a gist of documents with no verbatim quotes and extractive one that contains verbatim quotes. The engine learns tricks as use increases and fine-tunes output. The start-up, which was incubated and spun off at International Institute for Information Technology (IIIT-Hyderabad) works in the area of information access technologies. The firm, which reported a turnover of Rs 1 crore annually with 20 people working for it, has lined up 10 patent claims in this area.

It also developed a Semantifier (semantics is understanding meaning of words) that powers Enterprise Search solution. It can scan internal documents, which include PowerPoint, .doc, HTML and XL sheets, and pop up relevant answers,” Mr Prasad Pingali, co-founder and Chief Executive Officer, said. “It understands queries even if the content doesn't contain them. For example, companies can pose a query on employees who worked for MNCs. Even if their profiles do not contain the word, the engine understands the query and gives answers,” he said.

It built a Social Media Monitoring Platform that could mine opinions of consumers and summerise feedback on products and services of corporations. Companies such as Samsung, Rediff and Manipal Universal Learning have already started some of these solutions.

Now, an app that writes articles in a jiffy - Hindu Business Line

Feral Interactive is bringing Gearbox Software's PC hit game Borderlands to the Mac early next month in an expanded "Game of the Year" edition that includes all four add-on adventures. The role-player shooter has players taking on one of four bounty-hunter characters in a quest across a sparsely-populated wasteland planet looking to stop various enemies and recover valuable alien artifacts.

The game is rated M for Mature and is entirely centered around scenes of explicit violence and gore, along with strong language and mature humor. It features an automatic content-generation system that supplies an almost-endless variety of possible weapons, a distinct comic-book look and a hybrid of first-person-shooter action and role-playing type character progression.

Claptrap's New Robot Revolution . The game requires an Intel Mac of 1.8GHz or higher processor and a 128MB or better discrete video card, and Mac OS X 10.6.4 or later. ATI X1xxx or Nvidia 7xxx cards and Intel GMA chipsets are not supported.

Borderlands: Game of the Year Edition for Mac out Dec. 3rd - MacNN

Search engine marketing may have its biggest application on the ‘World’ wide web but for many businesses, the local market is the major focus. Aside from targeting geographic locations and keywords as part of the overall SEO strategy or focusing PPC ad campaigns by geotargeting data, all kinds of businesses – from retail shops to service providers – who rely upon the local market are able to make use of Google’s ability to deliver relevant results to users based on more than just the keywords in their query.

Last Autumn, Google expanded its Maps service – an important part of localised search engine marketing – with the Place Pages feature. By aggregating information about businesses listed on Google, automatic content generation algorithms create pages contained a variety of data from across the web. As well as reviews and images, once a business claimed their “place page” they were able to add extra information to entice customers to their location and their services.

The Service Areas feature allows businesses to show what geographic areas they cover on Google maps; this is particularly useful for those without a storefront as it allows their service to be listed on maps without their address being made public. A new form of paid marketing is also on offer: “Advertising with tags”. For a monthly fee, businesses in certain areas can use tags to highlight their listings on Google.com and Google Maps with tags like “coupons” or other features relevant to the business. They don’t have any effect on SEO but they could feasibly help with driving conversion.

Full Story: Google Places introduces new tools for localised search engine marketing - Vertical Leap News (press release)

Because of this, splogs have been working on finding ways to feign legitimacy. This helps them both stay online longer as hosts are more reluctant to take them down, helps them better establish a rapport with the search engines, their end goal in most cases, and appeal more to human visitors.

They’ve used many tactics to meet this goal including truncating content use to comply with fair use, spinning content so that it is unrecognizable and even skipping on borrowing content at all and simply using automatic content generation .

However, several readers have drawn my attention to a new kind of spam site, one that, according to their site, gets its readers to submit RSS feeds for inclusion and instead tries to hide behind a veil of user-generated content. This idea of crowd-sourcing spam is a relatively new one to me, one that actually closely mirrors YouTube’s “wild west” early days, but is almost certainly going to upset many bloggers who have had their content used without permission.

Full Story: CrowdSourcing Spam Blogging? - Watching the Watchers.org (blog)