Content Generation

MANILA -- A research firm revealed that online news should not pose a direct threat to print publications as both platforms can complement each other in providing quality information to mass audiences.

Steve Garton, executive director for media of Synovate, shared that newspapers should not be afraid of experimenting ways to attract and retain audiences especially in a fast-changing world where almost everything can be served in just a few clicks.

Steve Garton, executive director for media of Synovate, shared that newspapers should not be afraid of experimenting ways to attract and retain audiences especially in a fast-changing world where almost everything can be served in just a few clicks. “We have seen a two percent decline in newspaper and magazine readership in the past quarter (from 39 percent to 37 percent) but it is not that big for newspapers to feel panicky about it. It is such that some readers have also turned to the internet for information to complement what they have read on the papers,” he told reporters.

According to Synovate Media Atlas Philippines Wave 4 2009-2010, print publications suffered a five percentage point drop in readership among the poorest class (E) while readers in the upper socioeconomic classes (AB) have increased three-percentage points as compared to the past survey.

Survey: Print is here to stay (2:48 pm) - Sun.Star

Paul McKeon, president of content generation and information architecture firm The Content Factor, said marketers need to appreciate that B2B marketing is no longer just in the business of brand management and lead generation.

He explained that B2B marketing must serve a huge demand for content that spans buyers' needs from pre-awareness to post-sale and it is absolutely essential to match the right content to each buyer at the right phase of the buying cycle.

GET TO THE HEART OF YOUR MARKETS - Market Scan (blog)

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At a meeting in San Francisco last night, Facebook's head of media and content partnerships announced its new Facebook + Media page, a crib sheet for old media firms to best use Facebook's half-a-billion-users clout to spread their content throughout the connected world. Obviously, this is something that Google and Twitter already do, so the news can be read in two ways: Either it's Facebook sticking its size elevens on Google and Twitter's territory and claiming a slice of the market, or it's a mammoth PR job--it is the summer, after all.

Justin Osofsky posted an entry on the Facebook developers' blog entitled "Working with Media Organizations to Build Social News." In it, he talks about how the Like button can increase a website's pageviews by up to five times, and plugs some of Facebook's features, such as its Activity Feed, Recommendations, Live Stream, and the search API.

Basically, it's known as sprinkling a little Facebook magic on those slightly more mortal sites. Just in case the new-media managers of the old-media sites don't get it, there's even a Facebook + Media page that spells it out in words of less than 101,101 syllables. It's a given that Web-savvy media firms such as Fast Company have had a Facebook presence for ages, while staider publications aimed at an older readership are learning to ride the Facebook horse without too many problems. But publications are inherent communicators--we're not firms like Nestle , which need a lot of hand-holding when they start out in social media.

Facebook as News Distribution Tool No Threat to Google and Twitter - Fast Company

Back in February of this year, Global PR giant Edelman hired Richard Sambrook, the former head of BBC News as ‘Chief Content Editor’ in a move to help its clients develop their digital presence further by focusing on quality content generation.

Tone, style, format – it all boils down to one thing, content. Whilst liaising with the press is an integral aspect of any PR role its importance is weakened by the decline in stature of the journalist. They are no longer the gatekeepers; this has been proven by the rise in digital media and the many redundancies faced by journalists during the economic downturn. As such, content generation is becoming an increasingly important skill to possess for the PR as it enables companies to bypass the journalism gauntlet, primarily where online content is concerned.

These new developments could offer tremendous scope to candidates looking for , the likelihood of new content driven teams being set up within agencies or even in-house is higher due to these new advancements in communication channels. The ‘dark side’ may be evolving once more.

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The Changing Face of PR Jobs - SBWire (press release)

Dulles, VA - MapHook, Inc., a software applications developer, today announced the launch of a new journal and social networking application - "MapHook" - for the iPhone and personal computer that allows users to create location-based entries - "hooks" - about events, activities and places that can be shared with friends, family, their networks and other users. MapHook is an easy-to-use, application - currently designed for use on iPhones, iPads and PCs - that combines "anywhere" journaling, content generation and access to Internet-based information sources. MapHook debuted to numerous positive reviews and in just over a week has been downloaded more than 10,000 times by individuals in over 50 countries.

MapHook was designed from the start to combine both the power of the Internet and mobility. It integrates PC and mobile-based functionality, offering users the ability to create, distribute and view content about anything in the world from anywhere in the world.

Unlike free-form blogging and traditional social networking applications, MapHook provides a flexible, yet structured way to organize information and search for content. Users' hooks - which are like geo-tagged digital memories - can be categorized and combined into stories, and searched based on a variety of criteria, including author, location, time and type. In addition, MapHook enables users to search for other useful content via Wikipedia and Yelp based on location or subject. By combining this third-party content with organic, user-generated hooks, MapHook will provide a rich collection of location-based content.

MapHook is currently available at the iPhone App Store and the iTunes website for free. Individuals without iPhones can sign up at www.maphook.com to have full access to the app via the web.

MapHook "Hooks" Social Media with Sharing of Location-Based Content and Interests - Wireless Developer Network (press release)