Content Generation

Before the recession, CMOs had entire staffs to help execute a product's marketing plan. Now with fewer internal resources, CMOs must find creative solutions to squeeze their marketing budgets to generate leads and increase web traffic. Drip Marketing Letters are a "plug and play" solution to content generation for marketing automation systems. (1888PressRelease) June 08, 2010 - One side effect of the slowdown in the marketplace has been that CMOs, sales professionals, business owners and marketing consultants have been asked to do more with fewer resources.

Before the recession, for example, a Chief Marketing Officer may have created her company's marketing plan, but it was common to execute the plan internally. Now that most marketing budgets have been slashed and marketing head count has been reduced, the CMO often becomes the chief cook and bottle washer who must now design the marketing campaigns and copywrite them.

Drip Marketing Letters was created as a "plug and play" solution to the time-consuming tasks of content generation for marketing automation systems. Marketers are discovering how important it is to automate inbound marketing responses to web visitors, prospect inquiries and webinar attendance since not all new sales leads are qualified to buy now.

Full Story: Drip Marketing Letters Offers CMOs "Plug And Play" Content For Their Marketing ... - 1888 Press Release (press release)

A three-day community TV policy workshop currently under way in Boksburg, Gauteng, is looking at ways of putting 'solid' mechanisms in place to save the soul of community TV.

The Department of Communications (DOC), which is hosting the event, has also identified challenges such as licensing framework, higher costs of equipment and to produce local content, spectrum availability, content generation and aggregation, organisational readiness and the need for effective coordination.

Catherine Edwards, of the Canadian Association of Community Television Users and Stations (CACTUS) and Phyllis Fong, of the Australian Communications and Media Authority (a version of ICASA), showcased international models and experiences of community TV, in hope that SA will learn valuable lessons from other 'successful' countries.

Full Story: SA community TV's 'misery' - Bizcommunity.com

The question, however, is what the $23 billion Google can do in India. Can it make money from its popularity in a country where Internet penetration itself is 10 per cent that of TV or about one-fifth that of print? For decades to come, India will remain a mass media market.

Newspapers alone reach about 340-odd million people. TV reaches a gargantuan 670 million people, and the numbers are still growing. The impact of the Internet on media consumption hasn't been felt as acutely in this market simply because it opened up to media only after 1992.

Unlike the US or Europe, which were fully satiated mass media markets when the Web happened in 1995, India has just begun discovering the joys of private television, radio and lots of newspapers. The Internet is still on the periphery of media consumption.

Full Story: 'The mobile will change the Internet' - Rediff

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Full Story: The Meme Of Five » - Current Intelligence (blog)

On the 17th May, South Africa celebrated the World Telecommunications and Information Society Day in an event held in the historic township of Soweto, in Johannesburg. At this event, the Minister of Communication, General Siphiwe Nyanda in partnership with the Private Sector and Civil Society launched a campaign to provide free email address to 50 000 first-time users and to digitize personal documentations for our people.

My delegation recognizes the work and progress made by the UN Commission on Science and Technology for Development, which dedicated this year?s session to the review and assessment of progress made in the implementation of the WSIS outcomes. This year - 2010 marks the mid-term towards the target date of 2015 set for the implementation of the WSIS outcome. It is an appropriate time to reflect on the progress we have made towards building a global information society.

I certainly believe that this World Telecommunications Development Conference is an important platform for us to pass resolutions which will help us realise the outcomes of WSIS including the global governance and the development of the Internet facility. We have to do more, redouble our efforts to ensure that we reach the agreed WSIS targets.

Full Story: Building an Information Society - Screen Africa