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Summer spent the Smart way - Philippine Star
MANILA , Philippines - School’s out but the learning goes on. During the summer break, Smart Communications Inc. trained over 3,200 students and teachers all over the country in various fields, ranging from reading to operating telecommunications equipment and monitoring rainfall.

The educational sessions were part of the company’s “Kabalikat” social responsibility program. Participants were from its academic partners in the Smart Wireless Engineering Education Program (SWEEP), Smart Schools Program (SSP), and Applied Developers’ Intro School (ADIS).

In addition, Smart emplo-yee-volunteers tutored over 2,400 public school pupils in reading under a community-based project.

In April, 681 professors and Electronics and Communications Engineering (ECE) majors from SWEEP partner schools in Davao, Cebu, Metro Manila and Nueva Vizcaya completed SMARTBro Module 1, an overview of comm-unication systems.

Full Story: Summer spent the Smart way - Philippine Star


Archiving blogs can boost website optimisation - Mediarun Search
But there are still a huge number of technical issues to overcome if a company blog is to have the huge website marketing benefits that many businesses have been led to believe it will have. It is not enough to ensure that the content produced for the blog abides by strict search engine optimisation rules - such as using a variety of keywords and not producing spam by over-saturating content with clumsy search terms. The blog has to be integrated into a company's website effectively or its search engine marketing benefit quickly becomes zilch.

Writing for Search Engine Land recently, search engine optimisation expert Galen DeYoung summed it up quite succinctly.

Writing for Search Engine Land recently, search engine optimisation expert Galen DeYoung summed it up quite succinctly. "While things may look good on the surface of a blog, a look under the hood can reveal significant roadblocks to achieving the SEO success you've been seeking," he said.

What he was getting at, is you can publish top quality, keyword specific content on your corporate site until the cows come home, but if that very same site is not geared towards attracting Google's web crawlers, the blog will remain un-indexed and no one will ever stumble across it - the abject opposite of search marketing.

Full Story: Archiving blogs can boost website optimisation - Mediarun Search


Yahoo Agrees To Buy Associated Content >YHOO - Wall Street Journal
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Full Story: Yahoo Agrees To Buy Associated Content >YHOO - Wall Street Journal


Updated: Yahoo Buys Associated Content For Reported $90 Million Or So - paidContent.org
Yahoo ( NSDQ: YHOO ) is buying Associated Content for a price we’re hearing is between $90 million and $100 million reported $100 million-plus in an effort to boost the amount of content it has across its sites. Associated Content pays contributors who produce photos, text or videos on any subject and then makes money by selling ads around it—and Yahoo says the acquisition will let it expand into “more topic areas and real-time content generation.” Associated Content has more than 380,000 contributors—primarily in the U.S.—and Yahoo says it will now push the platform abroad as well. It will be able to base assignments in part on what users are searching for on its site.

The deal comes as another mass content company, Demand Media, is reportedly preparing for a mega-bucks IPO. While both Demand Media and Associated Content have been frequently mentioned as possible acquisition targets, talk had died down in recent months and the Yahoo deal caught industry players by surprise.

Associated Content was founded four years ago and had raised more than $21 million in funding from investors including SoftBank Capital, Canaan Partners and AOL ( NYSE: AOL ) CEO Tim Armstrong. Armstrong, who owns roughly 20 percent,  backed the company when he was working at Google ( NSDQ: GOOG ) but was allowed to keep his holdings in Associated Content when he moved on. At AOL, Armstrong has started his own Associated Content-like content initiative, Seed.com.

Associated Content syndicates its content to sites across the web and it seems as though at least for now those deals will stand, with the company saying in a Q&A about the deal that it will continue to operate “as is”—albeit with the introduction of new staff to build it out and the Yahoo sites as content destinations.

Full Story: Updated: Yahoo Buys Associated Content For Reported $90 Million Or So - paidContent.org


Tap into the global sports industry at 7th Annual Technology Ventures Conference - Cambridge Network
Medical devices, healthcare products, digital marketing and mass media are cornerstone markets for sport and human performance industries.  The Cambridge University Technology Ventures Conference (TVC)  on Thursday 10 June at West Road Concert Hall, Cambridge, will explain how your business can profit in the dawn of the London 2012 Olympics and 11 other international sport competitions coming to the UK in this decade.

Cambridge is a high-technology hub with a rich history of biotechnology, microelectronics, and advanced engineering businesses ready to bring new technology to market; technology that will enable people to heal faster and go farther.  However, very few Cambridge companies are tapping into the £1.7 billion worth of contracts allocated for the London 2012 Olympics and the £160 billion global sports market.

Torsten Reil founded Oxford spin-out Natural Motion which captures natural human movement for animation and sports console games – an industry worth £3.78 billion in the UK alone.  Cambridge needs its own NaturalMotion! On 10 June 2010, the Technology Ventures Conference will demonstrate the opportunities and limitations of taking your technology company into the human performance market.

Come hear… experts, leaders and successful entrepreneurs share their insights at the TVC 2010 Healthcare panel on business and start-up opportunities in this sector.

Full Story: Tap into the global sports industry at 7th Annual Technology Ventures Conference - Cambridge Network


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