Content Generation

I recently came across a couple of linkbait campaigns, they’re from different companies in the same industry. Both used an info graphic to convey their message but one is better in terms of creativity, marketing and linkability. It’s this “linkability ” which is the essence needed to attract links and take your content viral. Since the two pieces targeted the same audience but took different approaches, I thought they’d make a great comparison study on what you should and shouldn’t do when creating linkbait.  (Note:  I have permission from the owner of the less stellar linkbait to use it here.) Before we get started, a quick definition of linkbait.

Good and not-so-good linkbait Both companies in our comparison study are in the ink cartridge industry which is a busy and competitive space.  Each created an infographic to show how many pieces of paper it would take to print every tweet sent. Great tie-in for an ink cartridge company but the similarity between the two linkbaits stops there. To help with the comparison process, I’ve listed three important components of a linkbait campaign and compared the two pieces to each.

Component #1: emotion Whether you make them laugh or cry, your visitors will remember what they see if your linkbait stirs an emotion.  Both pieces provided impressive statistics, but Company A didn’t make me work to find them, their information was presented in short, easy-to-read captions.

Full Story: “Inkbait”: A Case Study In Linkability - Search Engine Land (blog)

Our unique approach and best-practice methodology can help your company choose the right solution—faster than you ever thought possible.

By: Kurt Chen Although product lifecycle management (PLM) can help business organizations achieve a variety of goals, some benefits of adopting PLM are more frequently sought than others. Research focusing on business objectives that PLM users have in mind prior to evaluating specific PLM solutions demonstrates that drawing and product documentation management, product collaboration, and engineering change management are among the most popular areas on a PLM buyers’ priority list.

Every year, Technology Evaluation Centers (TEC) helps thousands of users compare and select PLM solutions via TEC’s PLM Evaluation Center. In order to better assist TEC users in identifying the most suitable PLM solutions in accordance with business requirements, one of the 17 questions that the TEC PLM Evaluation Center asks in the online questionnaire is about users’ business objectives when adopting PLM systems. To answer this question, users can choose from a multiple selection list of over 50 options. Although this list is not exhaustive, TEC believes it covers the majority of business objectives that are related to PLM adoption.

Full Story: Top Business Objectives When Adopting PLM - Technology Evaluation Centers

"These latest Nikon COOLPIX cameras reflect the easy-to-use technology in compact and stylish cameras that consumers have come to expect from Nikon," said Bo Kajiwara , director of marketing, Nikon Inc. "With new features such as HD movie and long-zoom shooting capabilities, these COOLPIX cameras empower consumers with powerful, yet easy-to-use features that also serve as an expression of personal style." The Nikon COOLPIX cameras incorporate Nikon's world-class NIKKOR lenses, delivering accurate detail and brilliant color, as well as Nikon's EXPEED™ digital image processing concept, which helps to ensure high-quality pictures with stunning color and sharpness.  A new enhancement in select camera models is Advanced Flash Control, which creates a more natural-looking appearance in low-light settings. Other COOLPIX features include Vibration Reduction (VR) Image Stabilization, which minimizes blur that may appear in pictures, even in low-light or unsteady conditions while shooting handheld; and Scene Auto Selector, which automatically recognizes the shooting situation and adjusts camera settings accordingly.  Also, the new Night Landscape Mode found in the P100 combines a series of consecutive shots into a single, clearer image with low noise when photographing at night. Adding to the overall functionality, many of the new models sport an easily accessible video record button to make recording movies a one-step process. To make sharing images and HD video fun and easy, many of the new COOLPIX cameras also feature enhanced HDMI connectivity.

New COOLPIX P100 Digital Camera Features 26x Super Telephoto-Zoom Lens and CMOS Technology for Shooting Versatility Nikon continues its commitment to high performance in the compact digital camera category, offering photo enthusiasts ultra long-zoom capabilities, high-speed action and shooting versatility in a compact body. New to the COOLPIX line, the P100 is the first Nikon COOLPIX camera to incorporate a 10.3-megapixel backside illumination CMOS sensor, which enables high-speed shooting at 10 frames per second (fps) at full resolution and exceptional image quality even when shooting in low-light settings.  Other functions benefitting from the lower noise and exceptional image quality of the new CMOS image sensor include an in-camera high dynamic range (HDR) function, which merges images of the same scene to achieve a single image with a broader range of tonal detail.

Additionally, a Night Landscape Mode combines a series of consecutive shots taken into a single image, with reduced noise. An expansive 26mm wide-angle to 678mm super-telephoto 26x Optical Zoom-NIKKOR ED glass lens brings users closer to the action, which can be utilized while capturing Full HD movies (1080p) with stereo sound recording. The P100 also features a high-speed Sport Continuous Mode for shooting up to 120 fps (1.1 MP) and a pre-shooting cache to help ensure users never miss a shot.

Full Story: Nikon Unveils New COOLPIX Digital Camera Lineup for 2010 Featuring Superior ... - PR Newswire (press release)

It offers the widespread readers of Jagran’s brands, such as Dainik Jagran, with a new platform that provides interactivity and opportunity to express their views in Hindi as well as English.

The bloggers at the Jagran Junction can avail a readymade platform with integrated array of features through which readers can discuss issues, convey their grievances, concerns and invaluable suggestions on various categories like, News, Business, Sports, Entertainment, Social issues etc.

The blog has 60-40 ratio from readers and Jagran editors both in registrations and content generation. As far as the revenue model for the blog is concerned, the company is yet to device it “as it is still in its Beta, however, the plans are on the anvil once we move out of Beta stage,” informs Gupta.

Full Story: Jagran rolls out 'Jagran Junction.com' a new bi-lingual blog - MediaMughals

Our speakers for today will be Craig Dubow, Chairman, President, and CEO; and Gracia Martore, Executive Vice President and CFO. At this time, I would like to turn the call over to Gracia Martore.

Gracia C. Martore Thanks, James. Good morning and again, welcome to our conference call and webcast today to review our fourth quarter 2009 results. Hopefully you have had an opportunity to review our press release this morning and it also can be found at www.gannett.com.

Before we get started, however, I need to remind you that our conference call and webcast today may include forward-looking statements and our actual results may differ. Factors that might cause them to differ are outlined in our SEC filings.

Full Story: Commercial Vehicle Group Inc. F4Q09 (Qtr End 12/27/09) Earnings Call Transcript - Seeking Alpha (blog)