Generating Content

NEW YORK & SAN FRANCISCO, Oct 14, 2011 (BUSINESS WIRE) -- The 2011 Communicators Online Newsroom Survey Executive Summary is the result of a partnership between Business Wire and Bulldog Reporter. The objective of the survey was to identify inner practices and challenges on the part of nearly 500 communications professionals when building and maintaining an online newsroom.

Although the online newsroom supplies company news and information to multiple audiences today, almost 90 percent of public relations professionals consider journalists to be the primary target. Consumers are next in line, concentrated on by almost 70 percent of practitioners.

Challenges prevail when generating content for an online newsroom, the survey suggests. Almost 30 percent of respondents feel they do not have enough resources to keep their online newsroom updated, while 12 percent do not have the control to self-publish content, and 10 percent are unable to integrate social media into their online newsroom. Less than one percent of communicators surveyed felt that expense was a hindrance.

The 2011 Communicators Online Newsroom Survey Executive Summary includes survey details and will be available at the Public Relations Society of America (PRSA) 2011 International Conference October 15-18 in Orlando, Florida. It can also be downloaded at http://www.bulldogreporter.com/2011-communicators-online-newsroom-practices-survey .

Business Wire Shares Results from First Annual Communicators Online Newsroom ... - MarketWatch (press release)

Sleep No More and link its platform to the theatrical production? YouTube invited 200 guests to a private event at Skylight at the McKittrick Hotel during Advertising Week. The host limited the shop talk to a brief presentation early in the evening inside the Manderlay Bar, allowing the show and its actors to lead the audience through the rest of the night.

The impact of social media on consumer behavior and real-time advertising was the subject of much discussion during Advertising Week last week, underscored by the involvement of a number of key companies —from Facebook and MySpace to Foursquare and Google —at events and panels.

About 200 guests, clients of YouTube and and parent company Google, as well as other heavyweights in the advertising industry, attended the evening reception, which sought to communicate the similarities between the theatrical production and the video-sharing Web site.

The venue itself—disorienting, immersive, and almost entirely free of outside distractions—was an ideal environment for the video hub to focus the attention of guests and get its message across. The idea was explained in a brief presentation by YouTube executives early in the evening, as everyone crowded into the central gathering point, the Manderlay Bar. The rest of the night was given over to the show and its actors, with guests free to take in the production, grab drinks from the bar, and nibble on passed bites.

YouTube Uses 'Sleep No More' Show and Space for Advertising Week Event - BizBash

YouTube is starting a competition for students to suggest an experiment to be done in outer space and prizes include space training. As part of their newly launched Space Lab channel, YouTube wants to inspire future space travelers and those interested in the topic.

YouTube is starting a competition for students to suggest an experiment to be done in outer space and prizes include space training. As part of their newly launched Space Lab channel, YouTube wants to inspire future space travelers and those interested in the topic. "Can plants survive beyond Earth? Can proteins observed in space reveal the mysteries of life? Science experiments aboard the International Space Station (ISS) could unlock the answers and now we're giving you a chance to ask the questions. Today, we're launching YouTube Space Lab with Lenovo, in cooperation with Space Adventures, National Aeronautics and Space Administration (NASA), the European Space Agency (ESA), and the Japan Aerospace Exploration Agency (JAXA). Space Lab is a new galactic channel on YouTube that will lift off from your laptop, taking you to interesting and awesome videos from around the world... and beyond," the Official Google Blog reported.

While the promotion is another push by Google to get more users generating content for their properties, they may have been a little more thoughtful in their name selection – the original Sky Lab crashed to earth in Australia July 1979, almost 10 years after the first man walked on the moon.

Guess Google doesn't think lightning will strike twice and this new Sky Lab will remain up in cyber space. Larry Page and Sergey Brin have shown an interest in space for some time. There was a doodle for Yuri Gargarin , the company has been working with NASA and Brin has booked to travel in space when technology allows.

YouTube Wants to Put You in Space - Search Engine Watch

One of the key factors in the transformation of the telecommunications industry was the fact that, thanks to the internet, end-users were suddenly able to become active participants in generating content for both private and public use.

Companies such as Google, Amazon, eBay, Skype and Apple, followed by a number of national and international social media companies, all became involved in these new developments, and they became the great game-changers of the industry.

Telecoms companies were caught off guard when they belatedly realised that these companies had become their major competitors – with their ‘Over The Top’ (OTT) applications they became directly involved in telecommunications services (voice, video, messaging, interactive content, chat, etc.), while the telcos, initially unaware of the threat on the horizon, remained much more involved in fighting a rear-guard battle to protect their old monopolistic structures.

In the meantime, with web 2.0 applications being heavily used by the above-mentioned internet media companies, a range of activities are now being undertaken by people using devices linked to sophisticated software that is linked to analytics. While there are problems with these developments, particularly in relation to privacy, they are unstoppable. By far the best solution would be for these companies to move into this area, with the permission of their users to use the data.

Injecting energy into the internet - Technology Spectator

For six years now, I’ve been the founder, CEO, and president of a search engine optimization company, and I’ve maintained one additional role, that I soon hope to relinquish.

My reluctance in hiring a salesperson is that finding the right person for the job can be quite a challenge. “Selling” search engine optimization (SEO) is a very consultative venture and one that I’m loath to turn over to someone mostly motivated by a commission check.

There aren’t enough resources on the client’s side (or not enough money to outsource) for generating content, addressing issues, and implementing recommendations.

The work isn’t properly scoped out so that we can gain a solid estimation as to the work that will be involved (so that the work doesn’t end up being unprofitable).

SEO Pricing Models: How Much Should You Charge? - Search Engine Watch