Generating Content

After celebrity voice blogs, UTV New Media has gone a step ahead to launch a official website in partnership with John Abraham, that will concentrate on his fitness mantra, passion for biking and fashion tips. Says Manish Agarwal, CEO, UTV New Media, ?There are certain facets of the actor that we want to highlight. John is known to be a fitness freak and he is considered sensuous, which is why we will discuss his fashion sense besides his love for biking.? It?s an equal partnership with the actor in terms of generating content and revenue. ?We will meet once in a month for a jam session where we will think of two-three spikes for the website to generate interest,? shares Agarwal. The star will also connect with his fans on the site with a candid chat.

John will soon be followed by various other big names from Bollywood, the Southern film industry as well as other walks of life. ?We will be taking key icons from films and sports,? informs Agarwal. Some names that have already been roped in include Ileana D?Cruz, Lara Dutta, R. Madhavan, Pooja Gandhi, Riya Sen, Raima Sen, Neetu Chandra and Cyrus Broacha. If it?s an actress, the website and mobile will carry one beauty tip from the diva. Like John?s fitness pack, the actress will have a beauty pack. The company will target audiences who are crazy about their favourite celebrities. ?Twitter is an urban phenomenon and small towns are not aware of it. The ?phone is their medium to connect, which is why we are reaching out to them via voice-blogs,? says Agarwal, whose New Media venture with the stars will cover web, voice, WAP, SMS and IVR.

The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).

UTV launches John Abraham's website - Screen Weekly

NEW YORK, NY, Jul 28, 2010 (MARKETWIRE via COMTEX) -- SRE Holdings (PINKSHEETS: SREH) announces today that Scientific News International (SNI) has launched a Private Beta for its progressive Doctor2Doctor social networking platform. The platform caters to SNI premium paid subscribers and is aimed for use exclusively by certified medical professionals at www.scientificnewsroom.com . SNI has retained a number of doctors serving as Editor-In-Chiefs on its editorial board to participate in the beta. This allows them full access to the interface and with the ability to interact and utilize the platform, testing features and giving constructive feedback toward its maximum potential as the interface nears completion. Doctors will test the platform with their colleagues at their various medical institutions and SREH execs feel this will facilitate positive attention to grow the site virally.

SNI is utilizing top tier medical professionals, each representing one of the site's featured specialties including Cardiology, Gastroenterology, Hematology, Nephrology, Oncology, Primary Care, Rheumatology and Urology. Each doctor will use the platform with consideration to their overall needs as its target market.

The doctors participating in the Private Beta will submit weekly reports to SNI execs and programmers for consideration and the site will shape accordingly alongside current developments. The company is very excited about the private beta because it not only ensures an infrastructure that satisfies the basic needs of a majority of doctors, but also exceeds expectations with a wealth of bells and whistles that will serve as an integral part of each professional's day-to-day work (and leisure networking) life.

One primary element the team is analyzing is to create revenue streams within the platform in a seamless fashion such as ad revenue, affiliate revenue and otherwise that cohesively blends with a clean, user-friendly interface. Once implemented, SNI will release projected revenues based on findings and hypotheses therein and execs feel. "This will be tremendous added-value for users and for SREH shareholders in terms of overall growth. This can be very profitable once implemented and we'll be relying on our medical marketing experts, with over 20 years' industry experience, to integrate the revenue generating content," states CEO Anthony DiBiase.

SRE Holdings Releases "Facebook" Beta for Doctors - MarketWatch (press release)

Well, my answer to this is only one: most of the African websites that exist are not search engine friendly. What I mean by this is that they don’t have enough content on them to begin attracting search engines. As stated earlier, whenever people are using search engines they are looking for information. This means that search engines will always give preference to the sites with most information than to one with more flash images and many ads on it.

It is for this reason that many Ugandan websites don’t perform well with the others. It is very possible for a website from Uganda to be indexed in the top pages of a search. All one has to do is to have the relevant content on it. If I have to repeat this statement over and over again, I will not mind because this is the only way your website will do well: whenever people are using search engines they are looking for information. The more information you have, the higher your chances of being top in search results.

Most of the Ugandan websites I have observed don’t have adequate information. This is where SEO (search engine optimization) comes. The work involved in SEO services include generating content for websites, creating high valuable links on the same and having the right meta tags. These things may seem hard to understand, but you can always get SEO experts to help you in understanding this.

SEO Services in Uganda that can bring profits through your website - Tom Wilt News

In digital signage, these screen areas are called zones, and there are several approaches to these zones. One typical approach is to take the full area of a 16:9 screen and split it up into three areas: one that retains the 16:9 format, another next to it in the 4:3 format, and a short, wide zone along the bottom of the 16:9 area (Figure 1.1).

This conundrum is not easy to solve, and the answer often depends on the type of network involved. So let’s look at a few types of networks that have zones and some that do not to understand why the given choices are appropriate.

As a rule, most "Point-of-Transit" (POT) networks do not employ zones. Why not? Because the function of these screens as something akin to a live poster, combined with the limited time the viewer is exposed to them, means that a powerful message needs to be conveyed in just a few seconds. Advertisers understandably want full command of the screen so there is no interference with their message. Although the message on the screen will change periodically, at any given time there should probably not be any competition for the viewer’s attention from secondary zones.

There are occasions, however, where even a POT network can be more effective with zones, provided they are used in a creative manner. Keep in mind the issue of viewer relevancy. At an airport, weather and other information about a destination is of great interest to a viewer, and having such information displayed in a zone on the screen could attract and hold a viewer’s attention for a somewhat longer period of time, exposing the viewer to ads in the main zone. At the same time, the weather information could also be displayed full screen as part of a loop that also contains advertising.

All about the content: Screen zones, to subdivide or not to subdivide? - Digital Signage Today

Bloggers and commentators have hidden behind anonymity for many years. If a newspaper edits a website submission, it becomes responsible for the content. If it doesn’t, it is a “common carrier” like a telephone company and then it has no legal responsibility for posts on its site.

Here’s how it works: When you register to be a commentator or blogger, you will be asked to provide credit card or Pay Pal information, including your name. Your account will be debited 99-cents; then it will be credited 99-cents so the cost of the transaction is zero.

Then, when you decide to post a comment or enter a conversation, your real name will appear. In some models, you will be able to use a pseudonym, but at minimum, the newspaper will know who you are.

Whenever newspaper editors or publishers talk about charging for Web access or making bloggers identify themselves, we read rants about how no one will ever come to the site again, how the Internet should be free always and forever and how many readers we will lose.

J-S PUBLISHER'S COLUMN: An end to the Wild West days - Freeport Journal-Standard