Generating Content

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Full Story: 4 Things SEOs Should Consider When Creating Content - Search Engine Watch

Binding offers have been submitted by Chinese Internet portal Tencent , Russian media holding company ProfMedia , and Russian Internet holding outfit Digital Sky Technologies (DST), according to a Reuters report citing Russian business publication Vedomosti.

AOL acquired the company in 1998 in a deal that called for $287 million in cash and another potential $120 million if certain performance metrics were met . According to the Vedomosti report, ICQ is valued at around $300 million.

Selling off ICQ would not only yield AOL more money in the bank but would also eliminate the task of operating two instant messaging brands. AOL's AIM instant messaging software is a big player in the U.S. Overseas, the New York-based company delivers ICQ technology with the help of local partners.

Full Story: TTYL: AOL's ICQ Instant Messaging Service May Be for Sale - DailyFinance

The site — the subject of much speculation and hope among local-online types — is supposed to do for local news what Politico did for politics and pit the former owners of the old Washington Star against the incumbent Washington Post. It’s being launched by Jim Brady , a former web czar at the Post and consultant to the Guardian . Brady recently brought on Steve Buttry , the longtime journalist and social-media strategist, to put together a team of four “community hosts,” plus a social media producer and a mobile producer. Buttry has officially hired Jeff Sonderman of the Scranton Times Tribune , who blogs at News Futurist , and Lisa Rowan of Vocus , who blogs about vintage shops in the D.C. area, to fill two of the community host positions. He’s almost ready to announce the remaining two. The two producer jobs, staffed by people with smart ideas for social media and mobile (although most likely not developers themselves), will be filled before launch day, Buttry told me.

I asked Buttry what he hopes his “community hosts” will do.

He says the title, which he readily admits pocketing from John Temple of Peer News , captures it: The hosts will create a place where users can have a lively experience. They’ll foster conversation and get readers involved and invested in the content. Their main focus will be on buildinging relationships with existing local bloggers, recruiting new ones, and building out a local audience around their work. They’ll also get readers involved in generating content — whether it’s livetweeting from a breaking-news event or cell-phone photos of a baseball game — as well as in-person events.

Full Story: Politico parent's new local news site prepares for launch with audience and ... - Nieman Journalism Lab at Harvard

High levels of employee productivity and efficiency are crucial to Caja Madrid’s continued success and growth. This is the main reason why Giunti Labs’ learn eXact LCMS represents the most suitable solution for the organization’s training content production and management.

The project — known as “Aula Virtual de Caja Madrid” — aims to exploit, and profit from, Caja Madrid’s as well as its partners’ and collaborators’ knowledge. All this is possible through a special system for learning materials development and delivery that is aligned to market rhythm and requirements.

The “Aula Virtual” project supports a Web-based content development method that can be used by internal and external subject-matter experts as well as by learning object (LO) providers. Since LOs are then managed on the same LCMS and labeled with the same metadata schema, the whole process becomes more efficient from both content reuse and update points of view.

Full Story: One of Spain's Largest Financial Groups Entrusts Its Learning Content ... - Chier Learning Officer

What I want to talk about are some of the resonating themes that coursed through the conference and try to situate a few of the positions and participants to give an insight into what was talked about.

The COUNTER project is a European research project exploring the consumption of counterfeit and pirated leisure goods. It has a series of primary research domains, including: (1) frequency and distribution of counterfeits; (2) consumer attitudes to counterfeit and pirated goods; (3) legal and ethical frameworks for intellectual property; (4) policy options for engaging with consumers of counterfeit; (5) the use of copyrighted goods for the creation of new cultural artifacts; (6) impacts of counterfeiting and control of intellectual property.

What quickly became evident in the course of conference presentations was that there was a relative dearth of reasonable, well-articulated, and non-partisan work devoted to unearthing empirical data about how consumers engage with ‘illegitimate’ sources of content prior to the COUNTER researchers beginning their European data collection. Even where legitimate data sources existed (e.g. OECD data on counterfeit goods) there was rarely a common standard for gathering and archiving that data (e.g. do you measure counterfeit items by discrete number of items, number of shipping containers, street value, manufacturer value, etc.). These issues stemming from data collection were noted by the COUNTER Project Coordinator, Dr. Jo Bryce, as well as the representative from the European Union’s Intellectual Property Unit, Phil Lewis. The latter, in particular, noted the importance of establishing observatories that could gather data and statistics about the use and transit of pirated works, information that could subsequently be used to change public perceptions and attitudes to the usage of infringing works. The EU representative, and the parties he has been working with, are particularly interested in preventing infringing content from ever getting to the ‘net in the first place, though stated in response to a question I raised that deep packet inspection is not something that they are presently thinking of including in their observatories. Their unwillingness to use the technology stems from the fact that they might be unable to legally use it for data surveillance and, even they could use it legally, are uncertain that they want to adopt this mode of data collection.

Full Story: Counterfeiting and piracy research conference - p2pnet.net