Generating Content

MDR Entertainment has launched a new Blog-Site at www.dorsai.tv, where viewers are invited to register and learn about the series. The Blog-Site encourages visitors to interact and learn about the series. A Fan Page has been established on Facebook as well, Executive Producers, Mark Rodriguez and Dave Fraunces state: this will allow us to stay in touch with our â??True Fansâ??, we will not only interact with the fans, but really listen to what their ideas are.

MDR Entertainment employs a detailed and disciplined development process that results in consumer-driven properties with broad cultural and demographic appeal, that can be expressed across multiple media platforms that have strong merchandising and licensing potential.

The focus is the acquisition and development of unique children and family entertainment intellectual properties on a global / multi-lingual level. The objective is to develop key properties for theatrical and series television, with story elements that will enrich minds and ask questions of young audiences. By doing so we are seamlessly integrating our properties into multi-media platforms such as web-based series, virtual entertainment / gaming, publishing, toys and games, that will drive our licensing and merchandising efforts.

Full Story: Sci-Fi Novel Dorsai, a New Frontier from a Classic Story, Property Announced ... - I-Newswire.com (press release)

Telenor Pakistan , a few days back called upon a number of bloggers, at there regional office in Karachi to introduce, and discuss their new campaign “ Karo Mumkin “. First of all I was glad to realize that the company seriously believes in the potential of the immerging new media (social media) and respect’s the bloggers and the young generation who are busy day and night generating content over the internet for the sake of it and not for any financial gains, there are a lot of other companies who don’t realize the true potential of the social media, and how strong it has become over the days and completely ignore this aspect of marketing .

Coming back to Telenor’s new campaign “Karo Mumkin”, the idea is to give the nation some hope and ignite a fire in them to think of social change and actually making an effort for it by sending in their ideas to the company which will then take these ideas to a TV show where the selected few will be carried forward and a finalist will be chosen who will earn the company’s support to bring the idea into action.

At the meet-up several bloggers raised the question that the final thought, to win the prize may only be the one which would benefit the Company at which it was explained that the decision would be taken keeping the interest of the public in mind, also the whole concept of the campaign is not to associate or support a single cause but to encourage the people to think of ways to help and improve the society, and bring about a bigger change.

Full Story: Telenor “Karo Mumkin” Bloggers Meet-up - Metroblogging.com (blog)

Folksy as it may sound, our history is driven not strictly by the polished content produced by a class of citizens with a slew of degrees and many years of training - a surprisingly amount has been generated in a largely unfiltered form by the masses.

Lon S. Cohen is a freelance writer and social media consultant. He is @obilon on Twitter.

Necessity meant that user-generated content was packaged and presented through very structured channels. That's not that different from today, where the stuff that we produce is presented through some slick content management system on websites like Blogger or Square Space or through podcatching software like iTunes.

Full Story: 5 Old-School Businesses That Rely On User-Generated Content - ReadWriteWeb (blog)

Man's got a point. We love us some Dustin Curtis. And frankly, FastCompany.com is guilty of all of the sins he's enumerated, because even though we do original reporting, we also do round-up posts, trend pieces, and the like. Hell, we even reblog quite a bit, albeit with some context and opinion layered on top.

But here's where we part ways. Cray's argument probably applies to the majority of amateur blogs out there. But even if you're a more professional, journalistic blog publishing upwards of 40 stories a day, you're not gonna be able to produce the type of content that Dustin Curtis produces once every six months. The fact is, Web content isn't just about "generating content." Newspapers and magazines--the original models for content generation--are getting replaced online. But newsy Web sites don't work like a newspaper or a magazine.

Print media usually tries to get the whole story, and present it as completed product on the printed page. They don't cover it as it moves. Web publishing does, and as a result, it's far more diffuse. A chorus of voices help push forward an initial tidbit of news--adding context and opinion, situating that news into the world, so that readers will actually give a crap. Because frankly, your average media consumer doesn't have time to read 985 blog posts a day (my own average this month, according to Google reader). Most of those 985 blog posts are, as Cray suggests, crap. Many are original crap. But it's crap you have no reason to care about, unless you're a journalist addicted to news-crack.

Full Story: Infographic of the Day: "The Age of Crap" - Fast Company

Full Story: E-Sense Entertainment to produce in-flight magazine of GoAir - afaqs!