Generating Content

J Brand hopes to use its relationship with Creative Artists Agency in marketing and events, says CEO Jeff Rudes. Above, a model in J Brand's summer 2010 advertising campaign.

Fashion's symbiotic relationship with the entertainment industry came into a little clearer focus this week with the announcement that Star Avenue Capital had acquired a majority interest in Los Angeles jeans maker J Brand.

Star, based in Century City, is part of a partnership that includes New York private equity firm Irving Place Capital and Century City talent agency powerhouse Creative Artists Agency.

Full Story: LA jeans maker J Brand gets backing from talent agency CAA - Los Angeles Times

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Full Story: Mobilise the people to shape your brand - mad.co.uk

Its existing workforce in the country already number over a thousand. Thomson Reuters provide highlycritical information for the world’s leading decision makers in the financial, legal, tax and accounting, scientific, healthcare and media markets. Manila serves as the hub for Thomson Reuters Markets Customer Service, particularly for its English language first-line product support for Data and Applications and Technical functions.

Filipino workers perform part of the global entitlements transactions processing for markets. Manila also supports the company’s North American Legal organization by generating content for its flagship products.

Over the years, the company has grown into one of the world’s largest international, multicultural organizations with offices and customers around the globe. Its main headquarters is located in New York with major operations in London and Eagan, Minnesota. It employs 50,000 workers in 93 countries.

Full Story: Thomson Reuters recruits more staff for expanding RP operations - Manila Bulletin

Sales traders as recently as four years ago took care of executing 69 percent of trades, Tabb said in its survey of 66 head traders at traditional asset management firms. Now, Tabb projects that the percentage of trades that will be executed by mathematical formulas on computers will reach 36 percent of all trades for the asset managers this year. That will compare to just 33 percent executed through sales traders in 2010 -- a drop of 36 percent.

Berke also pointed out that algo trading consistently has exceeded expectations. A year ago, Tabb projected that algorithms would be used for 28 percent of the asset managers trades in 2009. The actual result: 31 percent.

Sales traders actually gained share in 2008, in the midst of the credit crisis. But that turned out to "be a blip, not a trend,'' Berke said, against a general decline in the share of trading they have been asked by asset managers to handle.

Full Story: Algos Gain Ground, But Research is Again King, Tabb Says - Securities Industry News (subscription)

In December, ZDE launched an enhanced bundle of audience engagement programs which are offered in three main pieces: market intelligence, integrated programs and marketing services.

“Market intelligence merges the research team together with market experts and market strategists,” says Josh Heitsenrether, senior vice president of strategic services. “We’ve merged the two together to field larger studies of the database, larger studies of the market and combine all of that with ‘feet on the street’ kind of insights rolled into one package that serve longer term relationships that are independent of an advertising campaign with us.”  The second piece is a wide grouping of marketing services. “We have the ability to offer content services and analysis and we have analysts who can offer lead modeling and scoring, and roadmaps for how to take leads down the sales path,” says Heitsenrether.

Integrated programs offer direct execution services for clients. “As resources become more challenging on the customer side, we’ve been able to step up with planning and execution of very complicated integrated marketing campaigns,” says Heitsenrether.

Full Story: Building a Business Intelligence Group - Folio Magazine